Established in 1855, Vinumar is a family-owned company specialising in grape-derived products for the food, chemical, and cosmetic industries, such as alcohols, natural pigments and flavouring extracts. With its innovative technology and strategic location in Castilla-La Mancha — the world’s largest wine-growing region — Vinumar stands as a leading actor in the European viticulture sector.

The identity features a bespoke geometric logo complemented by a technical graphic language. It includes illustrations that highlight the company’s core values alongside warm photography showcasing the products, the facilities, and team members. Inspired by Vinumar’s commitment to sustainability, the burgundy paper used in all collateral is made from post-consumer waste, incorporating upcycled grape skin.