Gorgeous Nothings is a digital platform with a mission to challenge and foster sustainable and ethical practices within the beauty industry. It invites environmental activists, scientists and industry leaders to engage in meaningful dialogue, promote innovation in cosmetics and provide critical insight into pressing ecological concerns. Gorgeous Nothings addresses beauty issues such as greenwashing, overconsumption and excess through thematic campaigns that include articles, interviews and commissioned photography.

The visual identity finds inspiration in the disruptive yet refined spirit of the 90s, a pivotal time in the beauty industry which marked the beginning of mass consumption. The logotype is based on the iconic Franklin Gothic typeface and carries a confident, timeless appearance. The website offers an immersive and exploratory digital experience, presenting beautiful imagery alongside written pieces in an endless loop of content merging different themes.