From Cape Town to Marrakech, Vancouver to Moscow and more, people were required to stay indoors in order to prevent the spread of Covid-19. As many turned their households into impromptu workplaces, we were left wondering: how would you go on vacation within the narrow confines of your home? That question led us to launch a non-profit, creative initiative named “Vacanza in casa”, challenging a selected group of photographers who experienced lockdown from all corners of the world to grab their camera and go on holidays… at home. From their own living rooms, windows and rooftops, they captured images that seem to encapsulate a unique and extraordinary moment in time.
Each photograph is printed on a postcard that describes where and when the picture was taken, along with a caption written by its author. Every photographer received copies of their postcard so they could share them with others as a souvenir of their unusual holidays. A complete set including the fifteen postcards of “Vacanza in casa” is presented in a bespoke case featuring foil-stamped and blind embossed details. The illustration depicts a romantic horizon whilst its bottom counterpart appears in the shape of a virus, acting as a distorted reflection of the sunset and expressing a sense of duality. The choice of contrasting materials and textures finds a balance in the combination of high gloss, varnished papers and uncoated boards with natural, tactile surfaces.
Digital, Naming, Packaging, Print
Creative
Photography by Kent Andreasen, Marco Argüello, Enric Badrinas, Céline Bodin, Jennifer Cheng, Volker Conradus, Kata Geibl, Cleo Goossens, Luca Grottoli, Nanna Heitmann, Olga de la Iglesia, Matthieu Litt, Clementine Passet, Robin Stein and Ismail Zaidy.
In collaboration with Vacanza Studio