Centro de Capacitación de Fundación Itaú (CCFI) provides courses in the fields of cultural management, production and journalism from its campus in Montevideo. CCFI believes in the dissemination of art as a powerful tool for social transformation.

The visual language of the campaign is based around a collection of shapes and colours inspired by Uruguay’s constructivist movement. Each colour represents a different course when used individually and the programme as a whole when applied together.