Located on the waterfront of Dubai, Muraba Residences is a high-end residential building designed by Pritzker Prize recipients RCR Arquitectes. The architecture takes cues from the surrounding landscape offering remarkable living spaces that are deeply in tune with its prime location.
To communicate the value of a unique offering in a thriving property development market, the project is showcased through a carefully curated social media presence that combines engaging imagery with inspiring written content. A soft colour palette reminiscent of the natural environment complements the photography of interiors and exteriors, whilst the use of a considered typographic approach pairing Latin and Arabic scripts elevates messaging across posts and stories.
Art Direction, Campaign, Copywriting, Digital, Strategy
Property
Photography by Baptiste Le Quiniou
Copywriting by Tiffany Jade
Strategy by Farzaam Ahmed
Interior Styling by Amanda Rodríguez
With support from Charlotte Debauge
Graphik Arabic by Christian Schwartz, Khajag Apelian and Wael Morcos, Commercial Type